Case study · Restaurant & hospitality · Monthly content partnership
The Waterfront by Carlucci's
Case study
An ongoing content partnership with a waterfront restaurant: food and drink photography, vertical reels and branded graphics, produced from regular shoots and published on social media.
Social media content, food & drink photography, reels, graphic design
Format
Monthly content partnership
Overview
The project
The Waterfront needed a steady flow of content that matched the experience of being there: the plates, the drinks, the terrace and the people. We plan the content ahead, shoot on location and deliver finished posts, reels and graphics for its social channels.
Creative approach
Food photographed in two moods: dark, dramatic plating shots and bright, natural terrace light
Reels built around motion: pours, plating, slow-motion drinks and aerial views of the location
Branded graphics that use the same photography, so promotions and the feed look like one brand
Shoots planned in advance around the menu, seasonal drinks and upcoming events
